Federico Estrada

eCommerce - Product | Insights & Analytics

Director of eCommerce for:
karismahotels.com
nickresortpuntacana.com

azulbeachresorts.com

hiddenbeachresort.com

 

I've led eCommerce transformation projects for multinational brands such as Karisma,  Swatch, Ford, Lincoln, Carrefour, Jumbo & Concacaf, among others.

 

Most recently i've been focusing on extracting maximum value from first hand data on any given format & source to turn it into operational & strategic assets to ensure maximum impact on:

- Customer journey and experience

- Site optimization and monetization

- Organic traffic growth

- Media efficiency and effectiveness

- Content strategy

- Enhancement roadmap

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