Federico Estrada

eCommerce | Insights & Analytics

I’m the Director of eCommerce for karismahotels.com





I've had experiences in the past with global brands such as Swatch, Ford, Lincoln, Carrefour, Cencosud, Concacaf, among others.


Most recently i've been focused on leveraging data to make more informed decision and help drive the strategy forward. Seeing first hand how data drives the results i am an advocate of using visualization and data tools to facilitate interpreting data sets to better inform top executives and aid decision making.

I've also helped other brands understand their consumers and developed strategies to discover new consumers.

Checkout acs.io

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