Federico Estrada

DIGITAL | ECOMMERCE

ABOUT ME

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I am internationally experienced, multi-industry Digital & eCommerce Strategist focused on revenue growth and execution of the holistic online strategy for demand generation through digital channels, user acquisition, user experience, on-site shopper engagement and marketing analytics.

I've delivered digital products and site launches including eCommerce stores and booking websites on complex cross-functional projects for the hotel, retail and fashion industries. Most recently I’ve launched a new portfolio hotel website for direct to consumer with entirely new UX and UI, booking path, analytics, digital marketing & SEO.

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© 2020 by Federico Estrada.

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